How To Use Colours Effectively For Your Website.
Flowing from the earlier post on fonts, I thought it would only be wise to follow suit and write on this topic because as well as fonts, the importance of colours in web designing has overtime been underestimated as most people think anything goes.
Matter of fact, colours play a very active role in brand awareness. Before reading and researching on the subject, if I was to choose colours for a site, my main aim would have been blocking colours :D.
You should know that merely matching colours for the clothes you wear is not enough know-how for web design or graphic design.
Very few of us know that the colours on our site affects the mind of the viewers and would determine if the viewer would want to continue reading or re visit that page, for example, warm colours are likely to draw more people because they feel welcomed. You could have the right content but the wrong colour is most likely to destroy the whole effort.
Leading businesses pay a lot for research on what colours would make products more appealing (You’re getting it here free, thank me later!)
Ok, just as you are tired of plenty talk and I’m tired of plenty writing, lets go straight to the point, listed below are some colours, what they signify and what fields they appeal more to:
Red and orange: are stimulating, ignites passion, speed, energy and excitement. You can now tell why top shot restaurants use red. Also appropriate for clearance sales; generally, fast moving products.
Green: signifies nature, balance, growth, calm, loyalty, reliability, high moral standards, wealth and GigaLayer :D. Green in business is more appropriate for health or herbal,environmental and financial websites.
Blue: conveys a feeling of trust, calm, reliability and belonging, it is the most popular and safest to use in most applications. Blue is used with most banks.
Black: depicts power, sophistication, authority and can sometimes be intimidating. It is mostly used for sleek, luxury products and fashion related goods.
Yellow: is sunny, illuminating, cheerful, optimistic, confident and very captivating. For displaying products or goods, yellow is an appropriate colour but should be done with moderation because an abuse would cause fatigue in the minds of viewers.
White: is calm, pure, fair and implies order and just like black, white is sophisticated. It could be somewhat distant but would work perfectly with backgrounds for readability and to create contrast.
Purple: signifies wealth, creativity, a certain kind of spirituality and has a magical feeling to it. Purple appeals more to women and therefore is more appealing for female products, for example, beauty products.
Pink: I’m sure at the mention of the word pink, the first thing that pops into the mind is feminine, yes pink is feminine and it is not just feminine, unlike the kind of passion red ignites, pink is soothing.
For a more comprehensive analysis on colours and how they affect your business, Leo Widerich of Buffer could not have explained it better with; Why Facebook is Blue
Let us know your ideas and experiences with colours in webdesign, feel free to share below.
— Obianuju U.
Jedi at GigaLayer